traditional media

What is reality? It’s basically what you see on the tube, what you hear on the radio, what you read on the newspaper. And we earthlings are so dependent on mass media– to the point that we make our day-to-day decisions based on what they present. From deciding whether to buy designer or ukay jeans to deciding whether to engage in a business venture or not, we rely on information we get from mass media.

The television seems to have the most impact. Almost every household has one and spends about an average of 6 hours glued to it (according to some article I read on the Internet). Since television presents information in the form of a combination of visuals, sounds and (sometimes) text, their messages are easier to remember. (Notice how we are more likely to remember a song because of its music video).

Radio still has the widest range, as people from the provinces rely on it for their daily dose of news and current events. Some communities in the Philippines still do not have
electricity and so battery-operated radios are their primary source of news and entertainment. People on the go rely on radio as well for real-time traffic and weather updates.

Information on ink is deemed the most credible. News and feature articles are written in a certain format and writers/editors make sure that every information printed is supported by reliable, credible sources and proven data.